visual identity & packaging
About
About
Vogue is a minimalistic yet vintage-inspired swimwear brand that caters to both men and women. The brand focuses on creating high-quality swimwear with a playful edge, influenced by the timeless appeal of vintage fashion. Vogue’s identity needed to reflect its core values while appealing to a modern audience.
Vogue is a minimalistic yet vintage-inspired swimwear brand that caters to both men and women. The brand focuses on creating high-quality swimwear with a playful edge, influenced by the timeless appeal of vintage fashion. Vogue’s identity needed to reflect its core values while appealing to a modern audience.
Concept
Concept
The concept behind Vogue’s brand identity centers around the belief that fun is a deeply personal experience, unique to each individual. This design embraces this diversity with a theme that celebrates self-expression without judgment. The brand’s identity was crafted to resonate with vintage enthusiasts, fashion experimenters, and those who cherish enjoying life in their own distinct ways.
The concept behind Vogue’s brand identity centers around the belief that fun is a deeply personal experience, unique to each individual. This design embraces this diversity with a theme that celebrates self-expression without judgment. The brand’s identity was crafted to resonate with vintage enthusiasts, fashion experimenters, and those who cherish enjoying life in their own distinct ways.
Brand Identity
Brand Identity
The logo for Vogue was crafted using a display font that strikes the right balance between sophistication and nostalgia. This choice ensures the brand maintains a high-end appeal while staying true to its vintage roots.
The logo for Vogue was crafted using a display font that strikes the right balance between sophistication and nostalgia. This choice ensures the brand maintains a high-end appeal while staying true to its vintage roots.
Colours
Colours
For the colours, we selected bold, playful tones like Red Orange and Deep Gable Green. These colours inject a sense of fun into the brand’s identity while also hinting at the ocean, perfectly complementing the comparatively serious font.
For the colours, we selected bold, playful tones like Red Orange and Deep Gable Green. These colours inject a sense of fun into the brand’s identity while also hinting at the ocean, perfectly complementing the comparatively serious font.
Fonts
Fonts
The fonts used throughout the brand’s identity were carefully chosen to maintain this playful yet vintage-y aesthetic. Each font, whether in headlines or body text, reinforces the cohesive and distinctive look that defines Vogue.
The fonts used throughout the brand’s identity were carefully chosen to maintain this playful yet vintage-y aesthetic. Each font, whether in headlines or body text, reinforces the cohesive and distinctive look that defines Vogue.
Brand in Action
Brand in Action
A few abstract prints were incorporated into the packaging and tags to reinforce the brand’s story, resulting in a cohesive and memorable unboxing experience that aligns with Vogue’s identity.
A few abstract prints were incorporated into the packaging and tags to reinforce the brand’s story, resulting in a cohesive and memorable unboxing experience that aligns with Vogue’s identity.
Your brand deserves meaning.
Your brand deserves meaning.
hellostudiosaturn@gmail.com
hellostudiosaturn@gmail.com