Ask Sétu
Your dreams, their Sétu
visual identity
Ask Sétu
Your dreams, their Sétu
visual identity
Ask Sétu
Your dreams, their Sétu
visual identity
Client
Client
An Edu-tech platform that empowers ambitious Indian students with AI-driven guidance and personalized support to study and work in France.
An Edu-tech platform that empowers ambitious Indian students with AI-driven guidance and personalized support to study and work in France.
Project
Project
To create a bold, action-oriented brand identity that simplifies the study-abroad journey while reinforcing trust and ambition.
To create a bold, action-oriented brand identity that simplifies the study-abroad journey while reinforcing trust and ambition.
Challenge
Challenge
Standing out in a crowded education consulting space while positioning Ask Sétu as a tech-forward yet deeply human platform.
Standing out in a crowded education consulting space while positioning Ask Sétu as a tech-forward yet deeply human platform.
Concept & Positioning
Concept & Positioning
This is a story about the power of dreams, the ambition that drives students forward and the belief that their families hold in them. Ask Sétu is more than just an education service; it is a guiding force, encouraging young dreamers to take action and turn their aspirations into reality.
This is a story about the power of dreams, the ambition that drives students forward and the belief that their families hold in them. Ask Sétu is more than just an education service; it is a guiding force, encouraging young dreamers to take action and turn their aspirations into reality.
Ask Sétu is positioned as an empowerment-driven Edu-tech platform that seamlessly blends technology and human expertise to simplify studying abroad. Instead of overwhelming students with rigid, complex processes, it enables them to navigate their journey with clarity, confidence, and personalized support.
Ask Sétu is positioned as an empowerment-driven Edu-tech platform that seamlessly blends technology and human expertise to simplify studying abroad. Instead of overwhelming students with rigid, complex processes, it enables them to navigate their journey with clarity, confidence, and personalized support.
Logo
Logo
The logo design was built around two core ideas: AI-powered guidance and progress.
The logo design was built around two core ideas: AI-powered guidance and progress.
We combined elements of a chatbot, representing smart, intuitive assistance, with an forward-moving visual, symbolizing growth and achievement.
We combined elements of a chatbot, representing smart, intuitive assistance, with an forward-moving visual, symbolizing growth and achievement.
Colours
Colours
The hero colors, orange and purple, were chosen to evoke ambition, action, and transformation.
The hero colors, orange and purple, were chosen to evoke ambition, action, and transformation.
To ensure approachability, we balanced these bold shades with softer, neutral accents, making the brand feel modern yet reassuring.
To ensure approachability, we balanced these bold shades with softer, neutral accents, making the brand feel modern yet reassuring.
Typography
Typography
tech-driven yet student-friendly
tech-driven yet student-friendly
Icons
Icons
Impact
Impact
The refreshed identity strengthens Ask Sétu’s credibility, making it a recognizable, trusted, and empowering force in the Edu-tech space.
The refreshed identity strengthens Ask Sétu’s credibility, making it a recognizable, trusted, and empowering force in the Edu-tech space.
Your brand deserves meaning.
Your brand deserves meaning.
Your brand deserves meaning.
hellostudiosaturn@gmail.com
hellostudiosaturn@gmail.com
hellostudiosaturn@gmail.com